Why was the swatch watch so successful

Assignment Help Marketing Research
Reference no: EM131795912

Resource: The Birth of the Swatch By Youngme Moon

Harvard Case Study: The Birth of Swatch

Brief Description:In 1993, the Swatch is the bestselling watch in history. The case reviews the history of the watch industry and describes the various elements that made the Swatch different from any watch the industry had ever seen.

The case also explores how SMH has managed the Swatch brand in the context of its brand portfolio, which includes nine global watch brands in total.

Objectives: Study fundamental topics in:

• Business and marketing strategy

• Industry and market analysis

• Competitive positioning

• Value creation

Preparation & Analysis

Before this week's class session go online and preparation for the case, research and take down a few notes for yourself on a strategic marketing concept called "breakaway positioning."

Read the Swatch case and prepare for a class discussion of the case by completing the following individual assignment to be turned in through ULearn.

Individual Assignment: Try relating the assigned concept of breakaway positioning, in answering and providing your own rationale for each of the following questions in an overall 2-3 page brief essay format.

1. Why was the Swatch watch so successful? In what ways was the Swatch different from any watch the industry had ever seen?

2. What elements of the original Swatch marketing plan were most critical to the brand's success? Do you agree with the original product strategy? the channel strategy? the promotional strategy? What about the pricing strategy - what does Franco Bosisio mean when he says the Swatch is sold at a "clean price"?

3. Given the huge demand for Swatches (particularly models), did the company make a mistake in not raising the price for some of its styles?

85_Swatch watch .jpg

Reference no: EM131795912

Questions Cloud

Analyzing capital budget projects using npv method : Capital budgeting is an integral part of the strategic planning and budgeting process of most firms. Explain and provide a numerical example.
Calculate the current balance of retained earnings : The following information has been taken from the ledger accounts of Isaac Stern Corporation. Determine the current balance of retained earnings
How many? two-point shots did she ?make : A basketball player scored 25 times during one game. She scored a total of 49 ?points, two for each? two-point shot and one for each free throw.
Determine the balance of the nol carryforward benefits : Assume that in 2016?,there are no uncertainties regarding the realization of the NOL carryforward benefits. All tax rates were enacted at the beginning.
Why was the swatch watch so successful : Why was the Swatch watch so successful? In what ways was the Swatch different from any watch the industry had ever seen?
If the two vehicles lock together : If the two vehicles lock together, what is their combined velocity immediately after the collision?
What is the avarege force experienced by the clay : A 0.24 kg blog of clay is thrown at a wall with an initial velocity of 24m/s. If the clay comes to a stop in 91ms, what is the avarege force experienced?
Prepare guard dog bank reconciliation : The Cash account of Guard Dog Security Systems reported a balance of $2, 400 at December 31. 2016. There were outstanding checks totaling $700 and a December.
How long were the bat and ball in contact : It is struck with an average force of 5000 N, which results in a velocity of 37.0 m/s in the opposite direction. How long were the bat and ball in contact?

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

  London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

  Scientific research and informal research

Differences between scientific research and some informal research

  Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

  Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

  Market research report

Market Research Report

  Designing a lunchbox menu for children

Marketing Plan- Designing a lunchbox menu for Children

  Case study:moet hennessy louis vuitton

Case study:Moet Hennessy Louis Vuitton

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd