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Why innovation is important to organizations

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Reference no: EM132242907

Question: The Research & Development Department has developed a revolutionary product that offers revolutionary options and will allow the organization to gain a competitive advantage in the industry. Leadership encourages creativity, but is hesitant to take a leap of faith with the new product. Determine and explain why innovation is important to organizations and what can happen to companies that fail to innovate.

Should be a minimum of 150 words in length

Reference no: EM132242907

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