Why do customers defect

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Questions:

1- Why do customers defect? ??What can a business or service professional do to prevent customer defection? Can businesses prevent all defections? Explain.

2- If you were a small business owner, what types of programs would you implement to encourage customer loyalty? List at least three and explain what you hope to accomplish with this program and how it could impact your business?

 

Reference no: EM133852765

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