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Discuss with your class technology used in marketing information gathering and analysis.
For this discussion, you will review the Company History of "B2E Marketing and Solutions" (a fictional company), the Employee Biographies and the Scenario for Case Study titled: "Makin' a List, Checkin' it Twice." Imagine yourself in the given situation.
Discuss how you would react in a similar situation acting upon your own ethical values. What would you say? What would you do? How could you be most effective?
Include in your discussion the reasons why accurate marketing information is important to a company and how a marketing professional assures the research or information is correct.
Are all the services you offer high contact (meaning always interacting with client)? How do clients hear about your company?What differentiate you from other home care service providers?
Our readings we saw three different types of consumer buying situations. How does the buying situation affect the stages of the buyer's buying process?
The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.Suggest at least two (2) examples that support the notion of the limiting life s..
Write Market Strategies for your new endeavor - non-alcoholic beverage
Discuss the kinds of ‘off the peg' research a marketer can buy into that are useful in marketing communications terms.
What is the thesis (main idea) of the article? Why is (are) the author(s) writing about the topic? What facts are presented?What are the conclusions and recommendations?
Explain why there often exist multiple consumer equilibria for a given price of the network industry. Explain why there is a tendency towards underprovision of a network good by a monopolist, and even by perfectly competitive firms.
What is the difference between primary and secondary research? Under what circumstances might the availability of secondary data make primary research unnecessary?
Describe what is meant by marketing mix.Describe and discuss the different elements of the marketing mix for a product of your choice.How does the marketing mix enable marketers to better serve their customers?How would a marketer use the marketing m..
Identify three advertising tools that the company uses. Examine each tool and the target market it tries to reach with the tools.Evaluate the effectiveness of each tool and its reach to the intended target market.
Discriminate between primary data and secondary data and their usefulness to business decision making, being sure to discuss the advantages and disadvantages of each. Your response should also identify the typical sources for primary and secondary..
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