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1. Who is known as the "Father of Marketing Research"?
2. Why did marketing research expand by the 1930s?
3. Focus groups are considered to be what type of research?
4. Define internal suppliers.
5. What are some advantages of DIY research?
Explain the marketing planning process and argue"marketing oriented approach"for the smart phone product - Explain and propose segmentation criteria for new smart phone product
How do you conduct marketing research for your organization? How do you determine the population to be researched? What method is used for deriving a sample (nature and size)?
How does product differentiation relax price competition? Illustrate with examples. How does the number of firms in the industry affect the equilibrium of quantity competition?
Southwest has mastered the low-price model and has the financial results to prove it.- Why don't the other airlines copy Southwest's model?
Conduct an article research regarding an aspect of airport safety (not security) or runway incursions. Summarize the article and correlate the reading to the current module.
Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. Do you agree or disagree with the LLC concept? Why or why not?
Global Success through Franchising: Secret Recipe Cakes and Cafe case study - Explain clearly how your underlying Research Philosophy influenced the aforementioned choices.
Do you think there is a market for "Doggy Uber's" such as the ones mentioned in the article (link is below)? Or are markets going to be strictly limited to urban areas?
Case study:Moet Hennessy Louis Vuitton
Discuss the role that marketing research can play in helping McNerney build a strong Boeing sales force and discuss the role that marketing research can play in enabling strong sales for the 787 Dream liner.
If a durable good monopolist cannot commit to future prices, does the number of consumers matter? Explain. Does a durable good monopolist have an incentive to set its prices flexibly in each period? Discuss.
Barbara Herdman is the manager of the marketing research department of J.E. Hall, Inc. She recently collected demand data for the last six years of a special product and then asked one of her associates, Mr. Brown, to forecast the data for the same p..
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