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ATMEL: Igniting the B2C in B2B
Discussion Questions:
1. Many of Atmel's customers are large, corporate accounts. How many people within a company like this are potential Atmel customers? How many of these can the Atmel sales team actively engage?
2. Where do long-tail customers get their information?
3. Might there be an engaged community? If so, how can you identify it and potentially tap into it?
4. What (else) is social media used for (for instance, search engine optimization, or better organic search results)?
5. Different customers get information in different ways. If social media is relevant, what channel(s) and communication elements is it relevant for?
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