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Topic : Social Media, Advertising Strategy, and Sales Promotion
In every job there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples.
Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program?
• What would be your goals in terms of advertising this new program to current and prospective students?
• What type of advertising strategy would you suggest for this new Social Media Marketing major?
• How is advertising and sales promotion similar? Dissimilar?
• Which do you think is a more effective communication tool for marketing managers and why?
Choose a print ad from the newspaper or a magazine and evaluate it using the various elements of the communications model presented in Figure 5-1. Your analysis should address the following areas: a discussion of the source used in advertisement..
Calculate the required rate of return on ordinary shares of the above two banks using Capital Asset Pricing Model. Calculate ordinary share valuation - Constant dividend growth model.
Discuss an impediment to problem definition.- What are the elements of the marketing research proposal?- Can you identify examples of what they are presenting to you as relating to steps in the research process?
Search your institution's intranet or Web sites for its security policies. Do you find an enterprise security policy?- What issue-specific security policies can you locate?
Case study:Moet Hennessy Louis Vuitton
Choose a combination of promotion mix elements and explain WHY they are appropriate.Provide detailed information (costs, timing, expected reach, etc.) about the message conveyed via EACH ELEMENT CHOSEN.Describe how the promotion mix is integrated: al..
Given the hotels stated employee preferences, what recruiting sources would you suggest they use, and why?
Demonstrate recognition of the applicability of consumer behavior concepts and theories to real world scenarios and/or circumstances and Demonstrate the ability to use critical thinking skills to synthesize information into one cohesive presentatio..
As you consider all of the marketing components that we have looked at in this course, what are the primary ethical decisions that marketers need to make as they interact with their markets?
Write a research proposal for a subject called political economy in china. - Choose any topic under the broad theme of "chinese socialism.
Choose a consumer brand or product to analyze. You are a marketing communication expert that has been called in to help this organization. Analyze the work the brand has done so far in regard to marketing and promotion. As an expert, it is your jo..
How many devices do you own or use that transmit signals wirelessly?- Think of as many as you can, and make a list showing the different types of signaling used by each device.
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