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MARKETING RESEARCH HOMEWORK: DATA ANALYSIS
Please use the results of R. N. Bank's Credit Card Survey and respond to each of the research objectives specified below by using SPSS.
A) What are the differences/relationships between the customers who respond the credit card offers in favor of Visa or Mastercard and those who prefer to choose other cards in responding the offer in terms of the belief of "During the last three years, my financial situation has gotten worse". (Please be careful about to re-group question 14 before the analysis)
B) Is there any differences between perceived importance of credit cards and perceived importance of cash for the sample?
To advertise yourself, conduct any three of these activities.Join a forum or discussion board where you can add a personal signature. Put your name, name of business, website and/or tagline there. This way you can chat about whatever topic or issue..
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Supply and Demand in a Global Market.
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Application: Gathering and Applying Marketing Research
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