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1. What evidence can you find that shows these retailers value customers? If you found evidence, explain how the retailer makes customers feel appreciated. If you found no evidence, explain how the retailer could implement the value concept online.
2. What types of technologies are used to create a positive shopping experience? What technologies could be used that are not currently used?
3. How do these retailers use atmospherics to create an image or personality online that matches with their overall brand?
4. Apply the concepts of Acquisitional Shopping, Epistemic Shopping, Experiential Shopping and Impulsive Shopping to the website analysis.
Is the marketing idea valid - what is unique or distinctive about the product or service that separates it from substitutes and competitors?
What recreation facilities are offered? What food service facilities are offered? What conference and meeting facilities are offered? How many attendees can be accommodated in each type of meeting facility?
discuss how each method could be used to determine the value of pursuing one course of action over another. For example, Porter's 5-Forces is the analysis of ..... Porter's could be used to determine how stable a company is in the overall market..
Explain the concept of global marketing and also explain following points:- • Elements of International Marketing Process • Segmentation, Targeting and Positioning.
What is Lenovo's point of differentiation? Innovation? Efficiency? Both - would Lenovo use ThinkPad to build the Lenovo brand? Could it do so without hurting the ThinkPad franchise?
Create a sales pitch that can convince Panworld to either totally replace "Nexaworks" or bring in a synergy where "Ezypay" can co-exist with "Nexaworks" -
1. all of the following could be a marketing communication objective excepta.develop brand awarenessb.build customer
Create, plan and execute their campaigns to a targeted audience. By using CRM, marketers can also access the necessary business intelligence to better understand which campaigns are working and which customers to target with a specific offer.
In the context of experimental design in research, what is your understanding of "trade-off between internal validity and external validity"?
Proof read with reference page. When a customer continually returns to a given company because of satisfaction, we call that customer loyalty - What does customer loyalty mean to you?
What is the value of Angiomax to customers and what price should the Medicines Company charge for a dose of Angiomax? Why?
Southwest has mastered the low-price model and has the financial results to prove it.- Why don't the other airlines copy Southwest's model?
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