Reference no: EM132798645

SIX BOX BRIEF

Describe them in a way they'd see themselves and relate to the category.

1.What our target believes:
Describe what they currently believe about our brand/product/service specifically. Write this in first person.

2.What our target does now:
The specific behaviour we intend the creative to change.

3.What we want our target to believe:
After being exposed to the creative, this is what they should think about our brand/product/service or issue. Write this in first person.

4.What we want our target to do:
The specific behavioural outcome of our creative. What the target audience should now go and do.

5.Key message to change his/her mind:
This is the SHORT, inspirational and unique idea upon which the creative will be built.

6.Why he/she should believe us:
These are the relevant facts about our product or message that support the idea.

Tone and Manner:
This is how the creative should feel. It needs to be appropriate to the brand, and resonate to the target group. It should be authentic and genuine.

Mandatories:
Specific deliverables, due dates and other information critical to the project.

Attachment:- assign content.rar