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Select two competing companies to compare their customer service. These companies should be ones that you can visit and have a presence online (website, Facebook, Twitter, etc.) A few examples might be Sears and JCPenney or PetCo and Pet Smart. Tour their establishments, visit their websites, and compare the two companies. Refer to the list of items to compare in the Customer Service Comparison Project Document.
You should be gathering data all throughout the course and will share a comparison presentation in Seminar Five. Your presentation should address the following items:
• What is good at each location • What needs to be improved at each location • Why it needs to be improved • How changes will be measured
Describe what type of marketing research your company will need to use in order to support its marketing strategy. Create a list of questions or issues that your company will need to settle using marketing research.
Which of the following is NOT a requirement of APA formatting?
What attributes of the product are emphasized? What mechanism is used to hold your attention? How factual is the information? What is used to lend credibility to advertiser's claims?
Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected.
internal and external influences on distributionas you have learned one of the steps in distribution planning is to
Develop an international marketing strategy for the UAE based company going global. Assume you are a SME and develop strategies accordingly Market entry strategies.
Based on your research, what specific selection method might you use for selecting the best candidate for the job, and why? What are two advantages and two disadvantages of this method?
Find a research study that addressed the evaluation
Select a brand that most are not so familiar with. What type of personality does the brand have. What are the key product features or qualities that define the brand?
The research project requires students to undertake research on some aspect of Malaysian business or society
Describe the companys target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.
Market approach in valuing inventories
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