Reference no: EM133490726

Question: In the last few weeks, the course materials have focused on all three methodologies and their designs. The objective of this assignment is to identify the methodology and design that will be used in your proposed dissertation study. The following paper should be two to three pages with at least five citations for justification. The following questions should be answered: What is your proposed methodology and design?

Provide extensive rationale for your chosen methodology by explaining the differences between quantitative, qualitative, and mixed-methods methodology. Justify why your chosen methodology is more suitable to your study than the other two methodologies. Then, explain why the remaining two methodologies are less suitable to research your topic. Remember to base your justification on previous empirical articles you selected throughout this course.

For quantitative studies, learners should provide the variable structures, units of analysis, and units of observations. For qualitative studies, learners should provide the units of analysis, and units of observations. Mixed methods studies should provide both Research topic- Impact of brand loyalty(Johnson & Johnson)on consumers behavior through social media(you tube )