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Some marketers attempt to disguise themselves as marketing researchers when their real intent is to sell something to the consumer.
What is the impact of this practice on legitimate researchers? What do you think might be done about this practice?
There are many types of sales jobs. Explain the relevance of technical selling as it pertains to pharmaceutical companies. Provide detail.
Given the hotels stated employee preferences, what recruiting sources would you suggest they use, and why?
One article commented that college students are "frittering away their time at anastonishing rate." - Do you agree this is what the data show?
Business Environment and Marketing Research
Explain how you could use social networking to create a viral marketing campaign for your group. Identify three feasible viral hooks.
The research project requires students to undertake research on some aspect of Malaysian business or society
Write on MM as how companies are reviewing their MM while entering into foreign markets and getting success and or any problems when they do not adjust their MM in overseas markets
What are possible efficiency-defences of the use of resale-price maintenance? For which reasons can it be profitable for manufacturers to grant exclusive territories to their retailers?
Consider the following situations and indicate whether consideration is present and whether Jack has an enforceable agreement:
Propose two different research methods besides the focus groups and online survey that would enable Nike to answer the same research questions. Which method(s) would you use?
Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain. What are your thoughts on Black Friday in store deals versus Cyber Monday.
Marketing Research on Kudler Fine Foods
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