Reference no: EM131316260

Discussion one 75-150 words

•For this discussion select a product or service that you would like to investigate.

•See at what price retailers are selling that product. Document at least three retailers and their current price. Note if there is a special price at this time. Explain why this product/service is sold at this price (hint supply and demand).

•Would you purchase this product at this price? If so, why? If not, at what price would you purchase this product?

Assignment one

This week you will continue the work you started on your new product. This week you will identify and explain the BE (break-even point).

1.Using a spreadsheet software program, create a chart showing the costs of your product or service and at least three different price points you might consider selling the product.

2.In a separate area on the spreadsheet, explain the chart and the price points (use your own words).

3.Select your BE point and explain why you selected that specific BE point.

4.(Explanation should be a minimum of 500 words, spelling and grammar count. Use Times New Roman 12 point font, double spaced.

Note: even though you are writing within the spreadsheet use APA style.)

5.In your explanation, be sure to consider the cost of: ?raw materials

?labor
?fixed costs
?delivery
?advertising

6.You may need to be creative as you come up with pricing (this is ok).

Assignment Two

Please answer the following questions (75-150 words each)

1. What is the difference between B2B and B2C? Provide an example transaction for each.

2. Explain and provide an example of credence.

3. Define the Four "P"s of marketing and write a 5 to 7 sentence paragraph defining each "P". Elaborate on the marketing managers knowledge of the impact of each "P". Identify how that "P" impacts breakfast cereal,

4. What are the 5Cs of Marketing? Describe each in detail.

5. What are the three phases of the purchase process? What is a business focused on for each phase? What is the customer focused on for each phase?

6. Explain how a market can be segmented. What are types of segments that a marketing manager could segment a market? Provide an example of segmenting a market for a pet product or service.

7. Relate how advertising impacts the price of a product. Select one "good" and one "service" product, for each of these products analyze how price impacts their sales. Describe if the price of each is elastic or inelastic and discuss the impact of supply and demand.

8. Identify and describe the 4 main components of a competitor analysis.To show your understanding, select a local ice cream shop and develop a competitor analysis for them.

9. Identify the steps of the product development life cycle. Think of a common pet product (or create a new one) and in a brief scenario, walk it through the product development lifecycle. Explain each step and describe in a few sentences what happens to the product in that particular step.

10. What are the three main components of a positioning statement? Create a brief positioning statement.