What is business to business marketing research

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Reference no: EM131293065

1. What is business-to-business marketing research? How does it differ from consumer marketing research?

2. Discuss how shopping studies can help decision making in a large retailing organisation.

3. Consider how SERVQUAL might be used in an organisation of your own choice.

Reference no: EM131293065

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What is business to business marketing research : What is business-to-business marketing research? How does it differ from consumer marketing research?- Discuss how shopping studies can help decision making in a large retailing organisation.

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