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What group(s) of consumers would most likely be drawn to Microsoft and the products that they offer? Explain why you are targeting these segments and three possible marketing channels you would use to place Microsoft for distribution to this target market. 1 Reference Minimum.
A prescription drug is produced in the United States and sold internationally. Each unit of the drug costs $60 to produce. In the German market, you sell the drug for 150 Euros per unit. Assuming a linear demand curve, determine the appropriate sal..
This will require you to research popular press articles such as newspapers, magazines, trade publications and maybe some scholarly articles.
Develop an 8-10 page marketing plan for a sports enterprise (e.g. professional, school, or community program). You can select a particular "real" enterprise or use a fictitious one. You will take the position of the manager and develop a plan that..
Analyze the concepts of consumer behavior, changes, and their effect on marketing.Evaluate external influences that affect consumer behavior.
Would Ford's decision to forego repairing the defective design comply with these ethical guidelines? If so, why? If not, then what actions should Ford have taken to satisfy them? Explain your reasoning.
Identify at least two (2) ways in which the industrial economy impacted the types of occupations which workers chose.
Critically evaluate how service quality models can be useful in sustaining customer relationships. Illustrate your answers with examples from commercial business situations.In this coursework I need critically the wheel of loyalty (who to build re..
This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the Library, you will research the various elements of the marketing plan as it relates to this comp..
Create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment.
Identify the important attributes for your chosen product and select two key variables for your perceptual map.Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two varia..
Give company name, brand name and logo. A short-term marketing plan with an implementation period of 2 years to be reviewed at the end of the 1st year. Marketing budget given is $20,000 by the company to be allocated to marketing activities includin..
Define marketing research. Define market research.- What is the purpose of marketing research? - Name the uses of marketing research.
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