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Note: use font calibri size 10 and line and paragraph spacing 1.0
Q1: what cultural issues can an organisation face when it attempts to internationalise its activities?
Q2: In light of Disney experience in Hong Kong, would you agree that a uniform external culture cannot be imposed market? Think about how other companies (e.g. Coca-Cola and McDonald's) deal with culture.
Q3: Find some example from around the world of product or service introductions that failed to understand the culture of the market being entered. What could have been done better?
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Three questions are answered in 300 words based on the international marketing –cross cultural differences challenges for the organizations. The assignment is answered in Callibri with font size 10 all the answers are correct and complete and verified.
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