Reference no: EM131342686
Fiat Chrysler
"The formal creation of Fiat Chrysler Automobiles and its debut on the New York Stock Exchange is a historic moment. Today, building on the foundations and aspirations of Fiat S.p.A. and Chrysler Group LLC, we are beginning a completely new phase that will see our Group play a major role in the future of the global automotive industry."
"FCA's listing today on Wall Street is the culmination of five-and-a-half years of work to achieve an extraordinary union. It marks the hard-won arrival at a destination. Yet, like so many milestones, it represents not just an ending, but also a new beginning - the beginning of our journey as one global automaker, one FCA."
With the formal creation of Fiat Chrysler Automobiles (FCA) and its listing on the New York and Milan stock exchanges, a new group is born.
FCA carries on the tradition of two historic automakers: Fiat founded in 1899 and Chrysler founded in 1925.1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
1. What do the customers buy/use?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Company
Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment?
How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.
3. Context
Define thecurrent business environment. Include information about political, legal, economic technological and societal factors that may influence sales.
4. Collaborators
Define the business partnerships.Does the company/brand have any current partnerships?What other company/brand may be a good partner for them?
5. Competitors
Who are the main competitors?
6. Recommendations
Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected?
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