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DISCUSSION : Measuring What Matters
• Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM?
• Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
NOTE: FOUR ANSWERS POSTED AS A BONUS CHOOSE ANYONE
How Can Corporate Brands Be Globally Relevant While Locally Applicable?
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Which is the last major decision in international marketing? Advertising for Advil pain reliever shows Advil is superior to Tylenol. This is an example of _________advertising.
Explain why you think the research question is relevant to the organization and why the particular methodology is suited to the question and the company.
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Can you recall here some recent ads that target the working-class segment, or downscale consumers? What was the product and how was the message presented
Prepare a PowerPoint presentation on Marketing Plan for Cloud 9 Online.
The research project requires students to undertake research on some aspect of Malaysian business or society
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