Reference no: EM131418404

Full disclosure reports for ethics training and corporate compliance.

Question 1: George Kline is a sales representative for Southern-Swim, a swimming pool service and supply company. Southern-Swim sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Southern-Swim sells to both consumers and businesses. George has noticed that many of his customers become very frustrated with him when he attempts to use needs assessment, problem solving, or relationship building techniques. These customers typically know what product will meet their needs. What should George most likely do when faced with such customers?

Highlight product benefits more than product features.

Ask the customer questions to identify unspoken wants.

Focus on the purchase stage of the buying process.

Spend more time building rapport with the customer.

Rework the presentation script to focus more on emotion.

Question 2 : Chun Tai is a sales representative for Southern-Swim, a swimming pool service and supply company. Southern-Swim sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Southern-Swim sells to both consumers and businesses. Chun has noticed that many of his customers become very frustrated with him when he attempts to use needs assessment, problem solving, or relationship building techniques. These customers typically know what product will meet their needs. Chun positions certain swimming pool accessories, such as slides and diving boards, to appeal to baby boomers with grandchildren. Which influence on buying decisions is most important in this situation?

role

culture

social class

reference group

organizational culture

Question 3 : Women's swimwear designer Keli Muan'a designs high-end swimsuits. The suits are sassy in style, but fit a wide variety of body shapes and sizes, which is unusual in the high-end market. Sales director Debbie Clark sells the suits to boutiques at exclusive resorts and hotels. These boutiques usually carry other high-end swimsuit lines. Which of the following is a confirmation question Debbie could ask a boutique buyer?

Can we arrange delivery for next Wednesday?

Are the limited sizes of the other swimsuits you carry affecting sales?

What are the shapes and sizes of the guests at the resort?

So, the swimsuit lines you currently stock do not sell to larger or older customers?

What if we could give you a line to sell that is luxurious but also looks as good on older and bigger women as it does on smaller women?

Question 4 : Northern Fire Big Equipment imports heavy machinery used in regions of Europe and North America where heavy snowfall is an issue. This machinery is used by cities and counties to clear roads during snowstorms. Josh Andrews is the senior regional sales manager for New England. Josh goes into a meeting with the sanitation director of a large U.S. city that got slammed by a snowstorm a month previously. During the cleanup, operators of the city's plows destroyed a significant amount of city and personal property, which triggered public inquiry into the competence of the sanitation staff and director. Based on what Josh learns during the discussion, he realizes that the director has some unique equipment needs that may involve developing a custom machine. Josh will most likely need to:

ask more closed questions

recommend a competing product

develop a complex sales package

use persuasive communication skills

engage in product configuration

Question 5 : GoodYear Tires, Inc. designs and manufactures tires for the trucking industry. Their products include tires for semi-cabs as well as tractor-trailers of various sizes and weight limits. Ron, a sales representative for GoodYear, is meeting with a trucking company that delivers primarily lumber and other supplies to home improvement and construction retailers. Ron realizes that the trucking company can purchase tires from other tire companies. With this in mind, he should most likely:

promote GoodYear as the industry leader even if this is untrue

ignore the features and benefits of the lowest-priced competitor

point out quality problems with the firm's current tire provider

highlight the drop in prices of GoodYear tires in the last five years

focus on favorable differences between GoodYear tires and the next-best alternative

Question 6 : Jorge Ortez works at the MittleRx Cosmetic counter at a high-end department store. His job is to give prospects a facial and makeover using MittleRx products and then sell them the products he used. Jorge always says that he's "in the business of making women feel good about how they look." The proof device Jorge is most likely to use is: (Points : 10)

FDA safety ratings for the ingredients used in the products

the makeover itself

testimonials by the other MittleRx sales representatives at the counter

survey results of satisfied MittleRx users

a tour of the manufacturing facilities

Question 7 : Jack Wilson is a junior sales representative for a large equipment manufacturer. Kesha Waters, a senior sales representative, has requested that Jack help her to prepare a sales presentation for a new prospect. Jack and Kesha make a second call on a client to present the proposal. After thanking the prospect for agreeing to a meeting, Kesha says, "I would like to accomplish three goals during the time you've given us today." Which approach is she most likely using? (Points : 10)

customer benefit

referral

premium

agenda

survey

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Question 8 : Eagle Enterprises is a design company that sells office equipment, layout and furnishing packages to builders and developers. Bo Hernandez is a trade sales representative with Eagle Enterprises. As a trade sales representative, he promotes the company and its products to brokers who have their sales representatives selling Eagleâ€^TMs designs, equipment and furnishings to clients. A large part of Boâ€^TMs job involves attending industry trade shows and working at the Eagle Enterprises booth at the exhibit hall of the trade show. Since Bo covers both trade shows and resellers, it makes most sense for him to organize his territory by:

date of trade show and location of reseller

date of trade show and complexity of reseller

time zone of trade show and time zone of reseller

size of trade show and size of reseller

size of trade show and zip code of reseller

Question 9 : Calico Computing is a firm that sells software integration and infrastructure packages to schools and universities. Georgia Redding is an inside sales representative with Calico Computing. As an inside sales representative, her sales presentations are made via webinar. She reaches clients and prospects by phone, email, and instant messaging, all from her home office. According to Georgia, the best thing about her job is having a fulfilling professional career but never having to commute to an office. Georgia needs to organize her territory. Which categories would make the most sense for her to use to organize her territory to schedule her calls most efficiently?

zip code and type of organization

time zone and size of organization

time zone and zip code

zip code and contact's position in the organization

area code and contact's position in the organization

Question 10 : Tommy DesDain is the sales representative for the Holiday Zoo. He sells events, such as wedding receptions, corporate dinners, and fundraisers that are held on zoo grounds. Tommy has just finished negotiating all the details of Carole Madisonâ€^TMs upcoming wedding reception and is preparing to close the sale. Carole is considerably interested in having her wedding at the zoo but seems to need help envisioning the process and benefits. Which of the following is a signal that Carole is ready to sign the contract to book the reception?

She looks at her watch.

She checks her phone for messages.

She asks, "How much do I need to put down now to reserve the date?"

She asks, "Why don't you offer pre-set desserts?"

She says, "The country club offers a chocolate fountain at no extra cost."

Question 11 : Gina Robertson is a sales representative with Coast-to-Coast Trans, a company that provides full service chartered flightsâ€"airplanes, pilots, staff, and servicesâ€"to client groups. She has just closed a large sale of several flights each week for four months to a service organization of college students. The students are sent on work service projects all across the United States. The first flights will begin one week after the closing date. After the first flight, Gina would most likely build a long-term relationship with the new client by:

e-mailing a new flight schedule

sending an online customer service survey

calling the client to ensure satisfaction with the flight

requesting referrals from the client to engage in upselling

checking with the billing department to make sure the client was invoiced

Question 12:  Ana Lexington is the director of Membership Programs for the St. Louis Museum. She develops the programs and sells them to museum visitors. The programs are tiered and include discounts and special member-only deals. Ana has seen research showing that members who are contacted "meaningfully" at least once a month are more likely to renew their memberships. What form of contact would museum members be most likely to find meaningful each month? (Points : 10)

an automated phone call thanking them for their museum membership

an email invitation to an upcoming special event for museum members

a refrigerator magnet with a picture of a museum exhibit on it

a phone call from another museum member requesting donations

a postcard with reminders of the museum's hours of operation

Question 1. 1. Our textbook discusses three channels of distribution that employ sales professionals. Discuss the main components of the Business-To-Business Channels. Which career opportunity within this channel do you see yourself working in? Explain why you chose this option.

Question 2. 2. List the four dimensions of opportunity management. How would you describe your time management skills? List the four time-saving techniques used by time-conscious people and describe how you can use each to increase your time management.

Question 3. 3. Ron Hall is a customer service representative responsible for selling time-shares to a new family resort on the Orlando Florida Universal Studios property. Assume that Ronâ€^TMs buyer is a married father of two children, an executive at Proctor and Gamble and has a dominant communication style. How should Ron plan to approach this buyer? What features and benefits will most likely appeal to this buyer? What type of selling tools will help make the demonstration most effective?

Question 4. 4. What are the major differences between Sales and Marketing? What can Sales and Marketing do to better coordinate their activities?

Question 5. 5. Describe the evolution of strategic selling. What are the four broad strategic areas in the Strategic Selling Model? How do value-added selling strategies enhance personal selling?