What are the elements of a good marketing plan

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A. Discuss how companies differentiate and position their products for maximum competitive advantage. Next, select an industry you are familiar with and at least five companies in this industry. Next, create a two dimensional positioning map that shows consumer perceptions of the five competing companies/brands on important buying dimensions. One reference

B. Define market segmentation. What are the ideal business conditions for market segmentation to be implemented? Provide qualitative and quantitative data that supports your response. One reference.

C. What are the elements of a good marketing plan? Why is a marketing plan important in Business and Management? Provide some examples. One reference

D. Create a chart that lists six different types of advertising media. Select a company that you are familiar with and discuss each of your selected advertising media and how they utilize them to create successful marketing.

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The assignment is based on marketing. It documents information related to market positioning, targeting and so on. The components of a good marketing plan is also provided along with examples of platforms used by McDonald's for marketing purposes. A positioning map is created for the fast food industry.

Reference no: EM132162450

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