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Assignment
Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
1. What is the thesis (main idea) of the article?2. Why is (are) the author(s) writing about the topic?3. What facts are presented?4. How does it relate to the other readings (especially the text) on the topic?5. What are the conclusions and recommendations?6. Critique the article.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Please describe marketing research and its role in an organization. A.C. Nielsen is a leading research company.
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Target managers are evaluating a new product to make available for their stores. The data represents the estimated quantity and price of that product compared to two competitive products and per capita income over the last twenty some years.
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Describe the role of the Federal Open Market Committee of the Federal Reserve in the United States, and describe the tools available to the Federal Reserve to influence the nation's money supply.
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