Reference no: EM131471895

Marketing Management, Ch. 19: Designing and Managing Integrated Marketing Communications

Consider the following as you read:

What are the various methods used to make marketing communications more effective?

Marketing Management, Ch. 21: Managing Digital Communications: Online, Social Media, and Mobile

Consider the following as you read:

What has Facebook done well and why haven't others copied all aspects of their marketing plan?

The Role of Digital Channels in Industrial Marketing Communications

Read "The Role of Digital Channels in Industrial Marketing communications" located in the Week 5 Electronic Reserve Readings.

Advertising and Promotion Discussion

Communication strategy

Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Why is it important to evaluate communications and sales effects?

Direct and Interactive Marketing Discussion

Branding and loyalty

Is direct marketing effective? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a new product? How does direct marketing or interactive marketing build a product brand? How could it influence customer loyalty?

Public Relations Discussion

PR Crisis

Think of a recent situation where a company faced negative publicity. How did the firm handle it? Was this an effective method? What would you recommend they could have done differently?