Theoretical and practical knowledge of marketing research

Assignment Help Marketing Research

Reference no: EM132634033 , Length: word count:2000

HC2022 Marketing Research - Holmes Institute

Purpose : Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions

Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.

Assignment Specifications

Student will gain experience in applying the marketing research process, collecting secondary data and providing recommendations for and organisation's strategy

SKY HIGH Real Estate Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family
characteristics'

Assignment Structure should be as the following:

1. Introduction
Introduce the main problem the real estate developer is facing and how the data will be collected
2. The research Process
Define the Problem
Clearly explain the problem that requires market research
Planning the research design
Explain why secondary data will be used in this research
Planning the sample
Provide information on the sample sizes used for the data you are using (this will come from the research organisation)
Collecting the data
This is the one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organised and easy to understand.
Analysing the Data
This is the one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.
3. Formulating conclusion and recommendations
Conclude on the research and provide two specific recommendations for the real estate developer.
4. References

Attachment:- Marketing Research.rar

Reference no: EM132634033

Questions Cloud

Evidence of the facts for the argument : Present an argument for why affirmative action should be eliminated

Overcome the principal-agent problem : Describe an example you have experience with of the principal-agent problem (for example, you have a desire for your children

Explain the roles of the legislative in environmental policy : Specify which branch you believe has the most power to implement and enforce environmental policies in the United States. Justify your response.

How can you determine when a partnership is necessary : How can you determine when a partnership is necessary? Give an example of a public-private-nonprofit partnership

Theoretical and practical knowledge of marketing research : Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions - develop appropriate strategies

Describe the global implications that status : Describe the global implications that status has for an international manager in western culture, with 2 original examples

What is the political intent of identity terms : How do you identify? What is the political intent of Identity terms? How is Identity incorporated into politics and policy in Canada? Explain in detail.

Describe the employee portal website development project : When creating a business case can you help me describe the business need and describe the employee portal website development project?

Discuss the benefits of implementing an ergonomics program : Discuss the benefits of implementing an ergonomics program. One of the most compelling reasons for the application of ergonomics is injury prevention.

User Account

All Pages