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Question 1What historically was called a TV ad is increasingly likely to be seen on a computer or mobile device. This is an example of : Integrated marketing communications Fair trade Media convergence Demarketing Planned obsolescence Question 2Which of the following is NOT a stage in the purchase decision process? Alternative evaluation Need recognition Postpurchase behavior Analysis of motivations Information search Question 3Grouping customers on the basis of their purchase histories is an example of what type of segmentation? Geographic Behavioral Demographic Geodemographic Psychographic Question 4Office Giant's environmental scanning efforts would NOT include which of the following? ROI evaluation of marketing efforts Gathering competitive intelligence Monitoring social media conversations Identifying office technology trends Interviewing its former customers Question 5Apple hires a researcher to monitor how students use iPads in the classroom over the course of an entire week. This is an example of what type of research : Data mining Focus group Ethnography Eye tracking Copy testing Question 6Which of the following represents a MICRO-environment influence for Power to the People Gym? The time of year The economy Federal subsidies for gym memberships Rising awareness of exercise importance The CEO's desire to see brand advertised on TV Question 7Which of the following is a common reason why successful domestic brands fail in foreign markets: Ugly packaging Flawed pricing strategy Lack of understanding of local culture Product recalls Lack of advertising agency talent Question 8Which of the following is NOT a likely outcome of Spiffy Spiff Car Wash's implementation of a CRM system? More targeted mailings Enhanced sales reporting and predictive modeling Trigger marketing tactics More mass marketing New segmentation strategies Question 9Which of the following concepts does NOT relate to positioning? Unique selling proposition Competitive differentiation Perceptual maps Market niches Cognitive dissonance Question 10The study of why consumers do what they do is known as? Ethnography Psychoanalysis Consumer Behavior Systems engineering Segmentation
A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.
This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".
Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.
The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.
Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices
Monitor and review the performance of members of a team.
Differences between scientific research and some informal research
Dilmah Ceylon Tea: Market Development in Australia.
Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..
Market Research Report
Marketing Plan- Designing a lunchbox menu for Children
Case study:Moet Hennessy Louis Vuitton
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