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Questions for Discussion
1. How do you think the analytical model of decision making (see Figure 10.1, page 335) might have been applied by Coca-Cola when designing new bottles? What specific tasks might have been done at each step in the process?
2. What errors or biases might have contributed to less-than-perfect decisions in this case? How might they have been overcome?
3. What recommendations for improving the decision-making process identified in this chapter might be applied in this case? How do you think they would help?
Attachment:- case-coca cola.rar
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