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1. What techniques are used to gather data in exploratory research? How can exploratory research be useful to marketers?
2. What are some advantages and disadvantages of telephone interviews, mail questionnaires, face-to-face interviews, and online interviews?
MKT1002 Consumer Behaviour Assessment - Design your piece of communication to communicate to the manager of the service. You are communicating a rich and deep understanding about "value in the exchange" in the context of a branded service.
Based on the video, did the company presented in the video allow a breach of security based on the laws and ideas discussed in the text? Why or why not?
Compare and contrast two business research papers as to describe how the researchers utilized the hypothetico-deductive method.
Is there an enforceable contract between Samantha and Julie?- Is promissory estoppel relevant to Samantha's dispute with Dave from ‘Outrageous ?Costumes'?
A bank manager notices that by the time customers get to the teller, they seem irritated and impatient.- What type of research method would you recommend? Is it an exploratory or conclusive method?
What does the information provided suggest is the market structure of the pharmaceutical industry? Explain your answer - discuss the benefits that Merck might expect to gain through the takeover of Schering-Plough.
Show that the qualitative behavior of this model will be the same as the qualitative behavior of the quadratic logistic model analyzed in this section.
Discuss your methods for achieving this goal. Identify the components of marketing, pricing, and distribution for the campaign. Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories.
Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into. - How does Disney's cross-platform franchising help create sustainable competitive advantage?
Explain different factors which are the determinants of market structures and discuss different types of market structures and provide a chart showing fixing of price, for any product, in a perfect competitive market.
What is the capital market line? Who uses it? Would you use it? Who discovered it? How does the capital market line relate to the security market line?
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