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Assessment - IMC Communication
Task - Evaluation and application of the communication model
Evaluate an IMC campaign for an Australian organisation you either work for or one for which you would like to work.
The report should be a critique and application of the communication model (see Chapter 5 of Belch et al, (2014) for the theoretical model).
Based on what you have learned and observed in this subject to-date and additional scholarly research ensure you include the following:
Rationale - Learning outcomes addressed in this assessment include;
Presentation -
Ensure your A2 report format is as follows (marks will be deducted unless the following is included):
Australian student, total 2000 words, Do it with good content and without similarity. Note: The word limit does not include your executive summary, tables, appendices or reference list. APA Referencing - requires you to reference in American Psychological Association (APA 6th Edition) referencing style and this applies to all of your assessments for this subject. A holistic, concise and informed report on the outlined questions using a broad range of academic references and sources and Be as creative as you like! However, ensure you answer all of the assessment criteria, include references and present in a report-style format.
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