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The following questions need to be answered based on the Tropicana case study on what happened when they changed their packaging. Please find information in reference to the below questions and provide a detailed response using refernces to the following questions. Core Market Offerings and Defining the Product" Please respond to the following:
From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging.
Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates' responses.
From the scenario, prioritize the attributes of Golds Reling's brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet's target market.
Provide support for your response.vide a detailed response explaining reasonings for answers. Please use references.
Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.
Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand. Your discussion should include research and refer..
Reflect upon the strengths, weaknesses, opportunities and threats associated with a business that you are familiar with (one you work at, one you completed your assignments on, or one you have just acquired knowledge about). Suggest two (2) strate..
Based on your reading of the case, describe the bases that companies can use to segment the market for iced-tea? ( NB: This question is NOT asking you to write all that you know about segmentations, but to carefully read the case and state your re..
Analyse the DATA and write a ONE PAGE report (400 words), based on that data. Requirements and Resources will be provided later.
Explain the process of customer relationship management (CRM) in terms of how it affects marketing activities.
Discuss the growing importance of scanner-based research. - Why has scanner-based research been seen as "the ultimate answer" for marketing researchers?
What are the main difficulties in designing a research programme for the European detergent market?- How would you research the acceptability of low-temperature detergents?
consider a recent purchase you made in a store. It could be a bottle of soda, a pack of gum, or a major purchase such as a TV or appliance. How was the product you purchased promoted in-store? Was it part of a separate display? Was there specific..
Watch the video titled "Types of Videos for YouTube", located here. Next, select a company's website which contains video(s) and determine the type of the video(s) that the company uses. Then, suggest the improvements that you would make to the vi..
What is marketing? Explain the role of marketing research in the process of marketing management.- Give some examples of products that have failed.
Societal marketing is on the rise, as more companies consider the value proposition of their image beyond just the features & benefits of a product or service.
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