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1. What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually combined with other approaches?
2. What are the similarities and differences when conducting research in another country versus the domestic market?
Would Ford's decision to forego repairing the defective design comply with these ethical guidelines? If so, why? If not, then what actions should Ford have taken to satisfy them? Explain your reasoning.
MKTG1053 Service Quality What type of customers make up the market in which Chocoholic Tour operates - identify Chocoholic Tour's key market/customer segments and develop a positioning statement for Chocoholic Tours
launching a fully functional e-commerce site is a sizable financial investment in technology marketing advertising
Why would a monopolist deviate from uniform pricing and set non-constant prices? And what selling policies may it choose? What happens if a firm can set individualized prices depending on previous purchases?
Describe some of the market research methodologies that Ziba make use of.- Generally, why is ‘defining the research problem' a crucial part of the research process?
Is there any differences between perceived importance of credit cards and perceived importance of cash for the sample - What are the differences/relationships between the customers who respond the credit card offers in favor of Visa or Mastercard ( ..
Assessment - Social Media Marketing Plan - choosing a multi-national organisation unless you focus on a single country where they have a presence. If it is a very large company, you should focus on a single business unit to be realistic.
Describe how marketing techniques are used to market products in two organisations and explain the limitations and constraints to marketing in business
Analyze the offerings of two competing firms. How do the products compare on various dimensions of quality? From these differences, what can you infer about each company's strategy and the customers that they seem to be targeting?
What type of research could Herman do to estimate the demand for her skin-care product?- How might she raise the funds to start up her small business?
What is culture and how is culture learned? Describe five major dimensions of culture. - Briefly, contrast high- and low-context cultures.
Briefly describe the sequential steps in the Marketing Research Process. (name and number the steps and describe with one or two statements each one)
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