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This DB has 6 parts
Marketing and Public Relations (PR) have a lot of overlap but they are also very distinct from one another. Think about the characteristics of each approach. Select an example of brand campaign ad you are familiar with. Identify the following:
Purpose of the campaign
Type of message
Evaluate your response. Has the ad shifted your thoughts or feelings about the product/service? Why or why not?
Now think about an example of a PR campaign ad you are familiar with. Identify the following:
What particular methods/stimuli were used to gain customers' attention? Were any of them unique?Were there layouts, displays, or interactive features that required attentive (conscious) customer interaction, or seamless/intuitive/routine (unconscio..
Create a brand complete with logo, color, jingle or whatever you feel will entice your target consumer to purchase your product.Write a two page paper (double spaced, 12 pt Times New Roman font)explaining the process you used to brand your product...
US photovoltaic company panel installation in Asia.US clothing retailer into Central America. Coffee shop entry into western Africa.Your analysis should be of adequate length to address all areas.
Explore professional journals and select currentresearch articlespublished within the lastfive (5)years that are relevant to your management dilemma. The research articles need not be specifically about the Wallace Group, but are relevant to the topi..
Give an example of how the Apple IPhone 8 can grow by applying each of the product/market expansion grid strategies.Be sure to name and describe each strategy and discuss how the company might use each strategy to grow.
What is good at each location? What needs to be improved at each location? Why it needs to be improved? How changes will be measured?
Describe the types and sources of information available to the marketer for use in segmenting and profiling markets. What information sources were available to you for use in your segmentation exercise?
Describe the typical relationship between salesperson and customer in this field - Describe the appropriate salesperson's attitude and How are prospects identified in most cases?
Describe a high-level timeline that includes key tasks and deadlines.Estimate the project's overall cost and any key staffing and non-staffing resources needed.Examine your project's greatest challenge and provide a recommendation for addressing the ..
Choose a brand that is available internationally (Soundcloud). In looking at another country (i.e., other than the US) where the brand is available, describe the adaptations and standardized elements of the brand's marketing mix.
What is the value of Angiomax to customers and what price should the Medicines Company charge for a dose of Angiomax? Why?
What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.
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