Reference no: EM131308281
Research about creating new product. Choosen the topic is Henna remover which is like a body scrub that removes henna that will be invented by ( Clarins cosmetics). Provide answer to strategic focus and plan part which is:
Strategic Focus and Plan sets the strategic direction for the entire organization.
One approach to crafting a strategic focus is as the following:
Mission/Vision
The Mission/Vision statement is a qualitative statement that specifies the markets in which a business will compete. A mission statement can dramatically affect the range of a firm's marketing activities by narrowing or broadening the competitive playing field. An effective mission statement must be clear and direct.
Goals
The Goals section of a marketing plan sets both financial and non-financial SMART objectives. Goals should be in quantitative terms, whenever possible, to facilitate measuring the company's future performance.
An example of a non-financial goal: "It is recommended that XYZ Inc. diversify its product lines to achieve 50 percent of sales revenue in non-tobacco products in the next five years."
An example of a financial goal (note it is specific and measurable): "It is suggested that XYZ Inc. increase sales from $10 million in 2000 to $15 million in 2012."
Core Competency and Sustainable Competitive Advantage
Competencies determine the means for achieving the organization's mission and objectives.
An example of a competitive advantage: "McDonalds' competitive advantage is its large number of restaurants, more than double its competitors, making it more convenient for customers than any other fast food restaurant in the world."
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Research about creating new product
: Research about creating new product. Choosen the topic is Henna remover which is like a body scrub that removes henna that will be invented by ( Clarins cosmetics).
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