Reference no: EM133737344

In this assignment we will examine some of the prominent and prevalent communication theories dealing with media effects. These theories outline and describe how what we see and read in the media affect human behaviors perceptions, ideas, thoughts, interactions, and practices. In short, these scientifically proven, and thoroughly researched theories show us how we process and react to information.

You will select and research ONE of the theories listed below to focus on for your assignment. You should use a variety of resources (scholarly papers, videos, podcasts, etc.) to gather information about the theory you choose.

You must cite at least 3 resources and provide examples from your own experiences. Feel free to pick a cause or issue that you are passionate about and discuss how the media has influenced public opinion and thought.

The theory to choose is the Authoritarian theory. This theory describes that all forms of communication are under the control of the governing elite or authorities or people of significant influence.