Provide an example of areas of the marketing mix-product

Assignment Help Marketing Research

Reference no: EM131678963

The marketing mix is used within the implementation of the marketing strategy.

Please select one of the industries listed below, and search for information about the marketing mix used by at least two companies in your selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment.

Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain why.

Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites.

Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Library and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources.

Your research project must be at least six pages in length and double-spaced, not counting the title and reference pages.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

Reference no: EM131678963

Questions Cloud

How would you design the power grid today : Describe the circumstances that would have had to exist for wind power or hydropower to become the main source of electricity instead of coal

What is journal entry : The reported value of $ 30,000 is the amount after recording the new depreciation expense for the current. What is journal entry

What kinds of sacrifices do governments face : What kinds of sacrifices do governments face when considering how to reduce greenhouse gases? Do you feel these sacrifices are worth it?

Calculate the materials cost for december : In December, Sara's Sodas produced 4.0 million liters of the beverage. Calculate the materials cost for December

Provide an example of areas of the marketing mix-product : Provide an example of the four areas of the marketing mix-product, price, placement, and promotion-used by each of your selected companies.

Write about a recent experience of care : Using the Gibbs Reflective Cycle, write about a recent experience of care giving that you found upsetting or discouraging.

What is the nature and rationale for audit documentation : What is the nature and rationale for audit documentation? Explain the structure of audit documentation. Give an example of audit documentation

What would be the temperature of the air inside : what would be the temperature of the air inside the parcel at 4000 metres if the rising air parcel remains unsaturated - what would be air temperature measured

Discuss how this shapes our response to don quixote : Reflect on how Cervantes shows that Don Quixote is mentally unstable. Consider how this shapes our response to Don Quixote

User Account

All Pages