Provide a summary of your advertisement

Assignment Help English

Reference no: EM131591118

Advertising Paper Assignment

In this 3-page paper, you will be applying your analytical skills, our readings, and particularly Jib Fowles' essay ("Advertising's Fifteen Basic Appeals") to a print advertisement of your choice. This essay is going to require several steps.

First, you need to find a print advertisement that is no longer than two pages. Choose one that appeals to you in some way or that you find intriguing. You will be handing the ad in with your essay, so it is important that you have a hard copy of the ad. Also, since you need to know the target audience for the ad, it MAY NOT be printed from the web. This must be a genuine print advertisement.

Second, the body of your essay will consist of four primary tasks:

1) In your introduction, you should talk about the goals of advertising in general, introduce Fowles and your ad, and end your introduction with your thesis.

2) You will need to provide a "summary" of your ad. In other words, describe in words the image(s) in your ad. This should be your first body paragraph.

3) Jib Fowles states that "sixty percent [of ads] have two conspicuous appeals" (88).

Based on that assumption, you will argue which two appeals are most prominent in your ad. You also need to explain how these appeals function in the ad. Of course, you will need to quote or paraphrase Fowles here, but don't let the quotations take over your paper! (To get started on this task, pay particular attention to page 88 of the essay.) In addition, while there may be more than two appeals in your ad, focus only on the two most prominent appeals. Organize your next two body paragraphs around these appeals. Each one should have its own paragraph.

4) Taking into the account the intended audience, how successful do you think this ad is? Are the appeals appropriate for this audience? If the primary goal of advertising is to sell products, do you think this ad will reach its audience members and prompt them to buy the product? This should be part of your concluding paragraph.

Finally, you should take the time to revised and edit your essay. Don't forget to proofread your hard copy!

Reference no: EM131591118

Questions Cloud

Write a film analysis about the movie the hunting ground : Write a 2 pages film analysis about the movie The Hunting Ground (on Netflex). Demonstrate your comprehension about building an effective argument by first.

Discuss world trend away from capital punishment : There is a clear world trend away from capital punishment. What do you see as the most important reasons for this trend

Discuss how and to what extent the article informs public : Discuss how and to what extent the article informs the public about the role of the criminal justice system in relation to policing and the courts

Refractive index of water : Determine the speed of light in water given that the speed of light in air is 3.0 x 10^8 ms-1 and the refractive index of water is 1.33

Provide a summary of your advertisement : You will need to provide a summary of your Advertisement. In other words, describe in words the image(s) in your ad. This should be your first body paragraph.

Define criminal justice employees be held liable : Explain what kinds of actions, or lack of action, can criminal justice employees be held liable

Understanding a common injury in a sport : Your required to make informational brochure about an injury of your choice. This brochure should be informational and geared towards understanding a common.

Prepare the consolidation worksheet journal entries : On 1 July 2015, WC Ltd acquired all the shares in SC Ltd for $400,000. Prepare the consolidation worksheet journal entries for the year ended 30 June 2017

Determining the real-world situations : Reflect on what you have learned in this course. How can these concepts be applied to real-world situations and increase your changes of career or life success?

User Account

All Pages