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Participate in supply chain decisions

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Discussion Assignment

Your response essay must be in your own words. should be 3 to 4 short paragraphs that reflect research, course content synthesis and reflection. At least 250 words in APA format. Use at least two reference below and any of your choice. Include in text citation and add references.

1. Make a list of products you believe failed because of poor marketing channel choices and why.

2. Why do marketing professionals care about and participate in supply chain decisions?

3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Reference

Dhotre, Meenal. Channel Management and Retail Marketing. Mumbai, IN: Himalaya Publishing House, 2009. ProQuestebrary.Web. 5 December 2016.

Special Issue: "Service-Dominant Logic and Marketing Channels/Supply Chain Management". (2015). Journal of Marketing Channels, 22(2), 158-159. doi:10.1080/1046669X.2015.1018084

Ge, M., &Helfert, M. (2013).IMPACT OF INFORMATION QUALITY ON SUPPLY CHAIN DECISIONS. The Journal of Computer Information Systems, 53(4), 59-67. Retrieved from https://search.proquest.com.ezproxy2.apus.edu/docview/1429691450?accountid=8289

https://www.dropbox.com/s/pewqshz7oylv26w/Assignment.rar?dl=0

Verified Expert

This assignment talks about marketing channels. It also consider the different aspects related with the marketing channels. Traditional marketing thought is based on a manufacturing-based, goods-dominant (GD) logic and implies that the purpose of the firm is to make and sell units of output. This assignment is prepared in MS word and it is about 250 words

Reference no: EM131302566

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Reviews

inf1302566

12/7/2016 6:09:57 AM

A debt of gratitude is in order for setting up the task in understanding to the necessities, Furthermore, the references have been included guaranteeing that the fitting sources are utilized and the same have been appropriately in-messaged. I have guaranteed the persistent connection to the subject of the task to guarantee premium quality.

inf1302566

12/7/2016 6:07:41 AM

See instructions. Discussion 5 Assignment.docx Tanner Ch8.pdf Tanner Ch9-10.pdf see attached references. Thank you 19858143_1The Jornal of Marketing channel.pdf 19858143_2IMPACT OF INFORMATION QUALITY ON SUPPLY CHAIN DECISIONS.pdf Please make a note that all paragraphs must be at least 3 sentences long. Thank you just a quick question to the expert to undertand the question #2.. why logistics is so important to supply and chain? Thank you Logistics is important for the supply chain for transferring the goods from point of origin to point of consumption.

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