Overview of ethical issues in marketing and research process

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Reference no: EM13223016

Find a company/organization who has misused statistics or who has been unethical in their marketing research. Write a case study about that experience, citing clearly and providing examples. For assistance with this project, you can refer to your textbook page 25-6 "An Overview of Ethical Issues in the Marketing and Research Process."

Using the Rubric below: "Case Study Rubric", write a two page paper, APA formatted (double spaced, references on third page). Be sure you save the document with your last name and week 1. Place in the Dropbox for Assignment: Week 1 before Saturday Midnight.

Reference no: EM13223016

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