Reference no: EM131576719 , Length: word count:1500

Marketing Planning

Description

Assignment of marketing planning for Lenovo company based on UK Strategy. Would like to get this done at the earliest.

Details:

Marketing Plan for an existing company in your subject area.

As the final assignment for this module, you are required to write a Marketing Plan assessing the current marketing strategies of an existing company in your subject area from the list below.

You should evaluate ONE company from the list below.

You will be evaluating:

S- Situational analysis (assessing the current situation)

O- Objectives (You will have to make assumptions and only need to develop 2 SMART objectives) S - Strategy (assessing the current strategies)

T - Tactics (assessing the current tactics)

A - Action (You can either investigate what the company is currently doing or make suggestions via further reading)

C- Control (You can either investigate what the company is currently doing or make suggestions via further reading)

Evaluate ONE company from the list below, your marketing plan should be UK focused. This plan should identify the ways the company is generating value for stakeholders in the UK.

The marketing plan should follow the SOSTAC model.

Global Business:

Subway, Adidas, Pampers, Hotel Chocolat, Lenovo

From the above companies i would like to select LENOVO The marketing plan should be UK focused.

No of words : 1500

It should be HARVARD REFERENCED with intext citation

The plan should follow SOSTAC model with the following structure and the weightage of marks for each is also mentioned.

Reference Style Harvard

Word Count

6 pages, 1500 words