Reference no: EM132239116

Customer Relationship Management Assignment

Coursework explained 1st part

The first part of your essay is likely to take this shape:
> A short introduction
> Setting the scene: international aviation and climate change
> Some particular issues emerging from your reading as well as your own knowledge of the workplace and vocational area
> A short conclusion
Suggested length: 2000-2250 words
You now move on to the second part of the assignment

Coursework explained - 2nd part

You have now established that these issues are, indeed, of some importance and warrant further research (which, you DON'T DO!).

The second part of the assignment requires you to evaluate some of the key issues or factors relevant to data collection and sampling methods that could be implemented as part of further research.

Suggested length: 750-1000 words

This requires a slightly more theoretical approach but with a practical application.

The teaching block will cover a range of data collection methods.

You are not required to evaluate every single method.

Coursework: Critique of literature and methodology

Learning outcomes:

I. Evaluate the key issues surrounding data collection and sampling methods employed by businesses and not-for-profit groups.
II. Critically appraise the issues that influence and effect data analyses, interpretation and communication of findings.

Coursework explained: overview

a) Essentially, the coursework for this module requires you to critically appraise the work of others - mainly academic literature but may include industry/professional sources - related to a set of issues you identify within your chosen vocational and employment setting. These issues are worthy of further research that will generate analysis and interpretation of data, which will be communicated to relevant audiences (e.g. academia/industry).

Additionally:
b) Evaluate key issues relevant to data collection and sampling methods that could be used for further research into identified issues.

Coursework explained 1st part

You work for an international airline (e.g. in marketing division). You choose to research the central issue of climate change. What are, say, 3 or 4 supporting issues associated with climate change and air travel?

1. Carbon footprints in the supply chain including aviation fuel.
2. Research and development into new (green) technologies
3. Financial strategy e.g. investment; operational costs; marketing
4. Customers' views / travel habits / acceptance of change

You now explore literature surrounding these issues and write a critical appraisal - essentially, a themed essay of about 2000-2250 words

Coursework explained 2nd part

Examples:
1. You decide to research more in-depth, the science and global politics of climate change through secondary research. Issues: validity and reliability of published research; normal science vs, post-normal science (i.e. politicisation of science); ontology: what is the reality of climate change?; elements of bias; climate change deniers.

2. You decide to conduct a survey of passengers. Issues: construction (e.g. wording, length) and distribution of questionnaire; ensuring validity and reliability of the questionnaire; sampling (e.g. non-probability vs. probability approach); research ethics.

Additionally, you will evaluate further key issues that apply, this time, to the possible data collection and sampling methods that could be used for further research.

Suggested approach:

It is suggested that you structure your work as follows:

A short introduction about your business/NFP group and the relevance of the issues identified.

Write a literature critique/review on the key issues identified, using mainly academic sources but to include, where relevant, industry/professional material (e.g. industry reports; government publications; technical reports). It is recommended you investigate 3-4 issues.

An evaluation (a form of assessment or weighing-up) of some of the likely data collection and sampling methods that could be used to further research these issues; in order to do this, you will need to be analytical which will involve consideration of some of the less appropriate methods so that you can justify your ideas persuasively. Please note: we are not expecting you to write out the pros and cons of each and every data collection and sampling method.

Finally, write a short conclusion that summarises the main outcomes of your findings.

Coursework format:

3,000-word written assignment - it is expected that the literature review will form the greater part of your work but you should allocate at least 500-750 words for the discussion of data collection and sampling.

ASSIGNMENT TASK`
Your task for this coursework is to write a 3000-word literature critique, evaluating the issues associated with methodological implementation.

TASK GUIDANCE
For guidance on this assignment, please access the assignment vodcast available through Canvas.

Your task:

Essentially, the coursework for this module requires you to critically appraise the work of others - mainly academic literature but may include industry/professional sources - related to a set of issues you identify within your chosen vocational and employment setting. The setting will belong to the world of business and not-for¬profit groups. Hypothetically, these issues are sufficiently important for the business to commission further research leading to the analysis, interpretation and communication of findings to relevant stakeholders.

Font Size 12, Font Times New Roman, no need executive summary at least 3000 words and 30 academic references (academic journal)

A. Intro : 400-500 words

1. introduce the business

2. Direction of study

3. Reference to why the study is important

B. Literature review 1000-1200words write on 3-4 issues on the topic each issue need to explain the support and against with reference so total at least 3 issues, three support and against, all with reference

C. Methodology 800-1000 words Data collection Sampling methods why use this method(s) to collect data and sampling, what is the use for the research, why not other method. All explained with reference

D. summary Reiterate key points and key reference