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Introduce the company from a digital marketing perspective

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Essay about Asos fashion company.

1. essay on a RETAIL business with a strong online presence (including mobile app)

2. Briefly introduce the company from a digital marketing perspective

3. Research the 4Cs, briefly explain what the headings mean and incorporate in your essay

1. Customer Wants and Needs - Research website/social media conversations/fallout, ratings and reviews, news reports related to this business - Critically discuss what you have learnt about the business' consumers/prospects and how they engaged with them online to better address their wants and needs

2. Cost to Satisfy What makes a great website experience?Evaluate the business' website based on this research - What pricing models are used/incentives

Reference no: EM131755265

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