Indicate how a pilot study can help a researcher

Assignment Help Marketing Research

Reference no: EM131275903

1. Indicate how a pilot study can help a researcher understand variability in the population.

2. Why is it important for the researcher and the marketing manager to discuss the accuracy level associated with the research project at hand?

3. What are the benefits to be gained by knowing that a proposed sample is more than 5% of the total population's size? In what marketing situation might this be a common occurrence?

Reference no: EM131275903

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