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Essay Assignment
Instructions
Research a company that has been in the news due to a consumer protection or antitrust problem. Clearly define and evaluate three legal concepts that were discussed in the text and that apply to the company. Identify the ethical dilemma that the scenario presents and evaluate two ethical frameworks that applied to management's decisions.
Reflect on the class discussions and the articles that you have read during the class and use the information, and other academic sources to write a 2500 word essay critiquing the company, its operations, and the ethical dilemma it caused. Use at least seven credible sources for your essay, including at least two sources from the University library. Proper citation and references in APA 6th ed. format are required.
Different marketing plans based on either "push" or "pull" marketing strategies will work if executed properly. (Use the textbook appendix to look up "push" and "pull" strategies. It is critical to your game success that you choose ONE of the two ..
Find and explain several strategies of Rolex wrist watch Co for effective market penetration. I will accept both actual and your own strategies.
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Research the competitive environment (discuss how you will approach this, such as sources for research or information. This could also include the use of first-hand observation, questionnaires, and surveys.)
What were Green Rivers concerns and questions regarding -Trade Standing, Ordering and payment history, Willingness to cooperate in joint programmes and willingness to share information
Create, plan and execute their campaigns to a targeted audience. By using CRM, marketers can also access the necessary business intelligence to better understand which campaigns are working and which customers to target with a specific offer.
Dilmah Ceylon Tea: Market Development in Australia.
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George Kline is a sales representative for Southern-Swim, a swimming pool service and supply company. Southern-Swim sells the chemicals needed for pool maintenance as well as pool accessories like slides, ladders, and diving boards. Southern-Swim ..
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Elaborate on how the article relates to the Burger King case to support your answer.- Identify the main issues with copyright and trademark in the article, and explain how these issues were either upheld or overturned.
Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page.
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