Identify strengths the brands pricing strategies

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Reference no: EM131727431

She wants us to state in each summary how the article can be used in the paper, based off of the outline, like "we could use this in the distribution strategy section of the paper because it shows how walmart's huge distribution network helps them keep costs low" and if you put something "in quotes" it needs the citation (author last name, article year, paragraph number).

Pricing Strategy

1.  Describe the brand's current pricing strategy (Pricing objectives and strategy relative to its stage in PLC, price range, elasticity of demand, any discounting) What factors drive the price the most? How does the buyer assess value? Is there price competition in the industry? If so, how have they responded to price fluctuations?

2. Identify strengths and weaknesses of the brand's pricing strategies and provide recommendations for improving the pricing strategy.

Reference no: EM131727431

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