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1. How did Porter Airlines take advantage of a transitory business opportunity in an otherwise difficult market to mitigate several critical forces that could have prevented its success?
2. Identify Porter Airlines' target customer market(s) and the desired customer outcomes.
3. What are the critical forces that Porter Airlines faces and how are they mitigated? Use the Five Forces Model of Competition to explain your answer.
4. Identify critical resources and activities that are leveraged to meet desired customer outcomes.
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