Identify fusion marketings digital applications

Assignment Help Marketing Research

Reference no: EM131931660 , Length: word count:800

Apply Digital Solutions to Work Processes

Assessment Event - Fusion Marketing Simulation

You will participate in a simulation centred on a professional marketing agency titled Fusion Marketing. As the Marketing Communications Officer, you will be responsible for establishing a web-based organisational wiki and then populating it with digital information. At last, you will provide face-to-face training to your team members in order to ensure that they have the necessary skills and knowledge to use the system.

Task 1: Source and Utilise Digital Information

In this task, you will review Fusion Marketing's digital applications and collect raw digital information with regard to intellectual property. This task will set the foundation for Task 2, where you will integrate a digital solution that to support the organisation's workflow.

1.1 Identify Fusion Marketing's digital applications

Why these applications do not address the organisation's business plans:

1.2 Establish criteria to ensure validity and reliability in digital information sources

1.3 Locate and use digital information on intellectual property requirements

1.4 Locate and use digital information on organisational policy and procedures

1.5 Locate and use digital information on legal governance

1.6 Document, register and report matters related to IP

Task 2: Lead Work Processes in a Digital Environment

In this task, you will use the ‘Fit for Purpose Matrix' spreadsheet template to review and select digital services that are fit for purpose. Then, you will establish a web-based company wiki and transfer the digital information collected in Task 1 in accordance to the organisational digital media protocols and conventions.
2.1 Review digital technology trends and select a service that is fit for purpose
Insert your response into the ‘Fit for Purpose Matrix' which is provided as a separate attachment.
Submit the completed template to your Assessor.
2.2 Set upthe new innovative digital serviceto support workplace operations
2.3 Transfer digital information to the web-based corporate wiki

Task 3: Train, Encourage and Support Team Members to Use the Fusion Wiki

In this task, you will hold a training session with the two team members to demonstrate them how to use the online enterprise wiki in day-to-day operations.

Attachment:- Assessment Guide.rar

Reference no: EM131931660

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