Reference no: EM131710221
The first part, the Brand Selection, is due by the end of Topic 1. The brand selected should be very specific.
For example, Kraft Foods is too general; Kraft Mayonnaise might be an appropriate selection (if it is determined not to be a market leader).
Chevrolet is too general; the Chevrolet Volt would be appropriate, again, if it is not a market leader.
Provide the instructor with the following information (250-300 words):
1) Identify a specific brand within a product category with which you are familiar. The brand's performance will be researched and documented, and then analyzed using the guidelines specified. The brand selected should not be a market leader since the project is intended to expose deficiencies and shortcomings in the marketing of the product using a consumer behavior framework.
2) Before selecting and submitting the brand for approval, be sure that there is adequate information available on competition and markets. For example, a local brand may not have readily accessible information or sufficient information to satisfy the requirements of this assignment. Include a brief description of your chosen brand and indicate your reasoning for the selection.
APA format is not required, but solid academic writing is expected.
Attachment:- Brand Description.rar
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