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Write a paper of at least 900 words that answers the following questions and applies concepts and frameworks from this weeks's lectures and readings:
Identify a new business (local or national) or new brand that has entered the market in the past 2 years. What strategic opportunities do they appear to be taking advantage of? What problems do you believe they may encounter? If you were leading the company's marketing team, what changes would you make to their strategic plans?
Format your paper using West Writing Style Handbook guidelines.
Include a minimum of four sources, which may consist of readings from the University Library, your text, and other credible academic or trade publications.
Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories.
Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. Do you agree or disagree with the LLC concept? Why or why not?
Explain the organization and purpose of chaebols`
1. the characteristic of a service that refers to differences in employees performances isa. intangibilityb.
Research using the Bureau of Labor Statistics' online Occupational Outlook Handbook as a resource to see the possible roles and select one that you might be interested in pursuing.
What are the main factors to take into account when undertaking international marketing research?- What are the principal methods of organising international marketing research?
Difference between heavy lift and long lift surcharge?
Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices
Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required). Your text materials should serve as a major resource for this portion of the paper.
What is good at each location? What needs to be improved at each location? Why it needs to be improved? How changes will be measured?
ipad vs. microsoft surface prowatch the following commercialsapple ipad ad - alive vs. surface pro commercial
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