How would you use the scan pro model to test this hypothesis

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1. The neighborhood price eff ect states that brands priced closer together exhibit a greater cross-elasticity than brands priced farther apart. How would you use the SCAN*PRO model to test this hypothesis?

2. How would you use the SCAN*PRO model to determine which is larger:

¦ The effect of a 1 percent price cut for a national brand on sales of a generic brand.

¦ The effect of a 1 percent price cut for a generic brand on sales of a national brand.

Reference no: EM131380591

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