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Using Woofies, analyze in detail how the product is sold through different channels.
Although all products may not sell through all channels, ensure that you consider in-store, direct mail, email, social media, word of mouth, and online marketing channels for the product.
Using the Marketing Channel Analysis PowerPoint Template provided for this assignment, create a short presentation that demonstrates the use of these channels for this product by the company.
Your first slide should describe the company's marketing strategy. You should have one slide for each marketing channel discussed. A minimum of three channels should be discussed
Review the "NAB Company Portfolio". The mentioned portfolio contains the company parameters and details you must follow .
Legal issues aside, evaluate Forever 21's strategy of making low-cost versions of successful designs by famous designers.
A new technology allows books to be printed in ten minutes. Barnes and Noble has decided to purchase these machines for each store. - Do you recommend it for bestsellers or for other books? Why?
What type of exploratory research design (observation, projective technique, in-depth interview, focus group, case study, ethnography, netnography, ZMET) would you suggest for each of the given situations and why?
Create a marketing plan presentation. It must include the below elements.An opportunity to apply your knowledge to a real-world scenario.
Identify any additional information you would need to recommend a solution, and explain where you would likely find that information.
Take the "Where your time goes" inventory (pp. 384-385). Evaluate your results and write a short essay covering:a. Your results.b. Discuss any changes you would like to make in allocating your time.c. Elaborate on how these changes might make you a m..
Find an ad from a magazine and answer the following the questions: Who is the intended audience of the ad? What is the consumer benefit they are selling?Where does this ad fit into Maslow's Hierarchy of Effects model? Why?
Who among the following is Eric most likely to hire as a salesperson if his objective is to minimize training costs post recruitment?
Business Operation Training.
select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., BusinessWeek) .
Consider the following situations and indicate whether consideration is present and whether Jack has an enforceable agreement by applying IRAC method:
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