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1. What is a marketing information system, and how is it used to create customer insights?
2. Explain how marketing intelligence differs from marketing research.
What makes firms locate close to each other in the product space? When is vertical product differentiation present in an industry? Discuss demand and cost characteristics.
What are the theories behind making this product work - Develop three ideas for an ad campaign to promote this "No Soap, Soap".
A research project that compares and contrasts two organizations in the same industry
Define "product differentiation" and explain why it is important when competing against similar products. Provide an example of a company that effectively differentiates a product, how it does so, and whether/why you believe that company's effort ..
Propose a marketing research plan to obtain information in the area. This research plan, also known as a research brief, is to be sent to three potential marketing research agencies who will respond with a detailed marketing research proposal.
Can you recall here some recent ads that target the working-class segment, or downscale consumers? What was the product and how was the message presented
How does television and mobile marketing compare and which is more effective? CRM: a sophisticated tool to increase consumer loyalty or an investment based on myth?
locate a current article or one published during 2009-2014 that addresses consumer behavior issues. use any online
Consider informative advertising about a product's existence. Does an increase in the advertising cost function necessarily lead to lower profits? Discuss possible effects of persuasive advertising under imperfect competition.
What will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
Difference between a leader and a manager would be the way they encourage their employees or those individuals that follow them, which sets the tone for the most part of what they do.
How do you conduct marketing research for your organization? How do you determine the population to be researched? What method is used for deriving a sample (nature and size)?
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